Dec 2 2013

Novelis Has Seen 25% Increase In Aluminum Demand From Auto Industry

“For now, though, demand is growing, and carmakers are one reason why. Lighter car bodies mean more fuel efficiency, better acceleration and braking, and lower carbon emissions. Novelis has seen a 25% increase in demand from the motor industry in the last year, most of it coming from one of its biggest customers, Jaguar Land Rover, which has just begun manufacturing Range Rovers with aluminium.

The new car uses use 25% less fuel partly because its body is 39% lighter, helping to reduce the car’s total weight by 420kg (925lb).”

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